This is us: is a website owned by Alexander Kay AB (also referred to as Alexander Kay, us or we) and registered as a company in Sweden with company registration number 559092-3198 at the address KIVRA: 559092-3198, 106 31 Stockholm. 

Our terms of use regulate and constitute the framework for your purchases from, and any use of the website. Please read and understand these terms before making your purchase.

This is you:
Your personal information is needed in order for us to verify your identity, send your package and communicate with you. Alexander Kay AB is committed to respect and protect your personal och financial information. Our aim is always to be clear and transparent about what information we collect, how we store it and how we process your personal information. This privacy policy applies to all protected personal and financial information collected, maintained or used by Alexander Kay. You have the right to, whenever requested, get access to your data or control what kind of cookies are being used upon your visit at the website. 

What information does Alexander Kay collect?
We collect personal data from visitors on the website who register with their information for the newsletter or who use the online store. Alexander Kay does not collect or store any credit card information from online customers. We securely destroy all financial information once we have used it and no longer need it.

How is personal information used by Alexander Kay?
Personal information given to Alexander Kay is treated with care and confidentiality. We use your information to contact and communicate with you, to manage and administrate your queries, to verify your identity, to create banners and ads when you visit other third websites. We may also use the information you provide to us, for the purpose of reviewing our performance and improving our services to you. Alexander Kay will send you announcements or communications by email only upon your approval. We may also use information about your product attentiveness and purchases from us and our affiliates to further improve our site design. 

Sharing personal information
Alexander Kay does allow access to personal data for any third party. We do not sell, rent or disclose our customers names, addresses, email addresses or personal information. Further, in order to maintain our website, to manage our database, to distribute emails and to provide client communications, Alexander Kay may share your personal information with selected third parties who are experts in their field. We do not authorize any of these service providers to make any other use of your information. If Alexander Kay is acquired by law or in connection with a legal claim or processing, information about our customers, the confidentiality of your personal information will consistently be protected by this Privacy Policy.

Legal purchase age
To conclude a sales contract with Alexander Kay, you must be at least 18 years old. If you are under the age of 18, we require that you inform and get your parents or guardians consent before purchasing anything on or any other website related to Alexander Kay. We do not wish to collect any personal information from any person under the age of 13. If you are under the age of 13, please ask your parent or guardian to register for the newsletter.